Choosing who builds your website is a decision that affects your business for years, not weeks — yet most businesses choose based on price alone, and regret it within a year. Here's what actually matters.
development
Choosing who builds your website affects your business for years, not weeks. Here's what actually matters beyond the price quote.
Choosing who builds your website is a decision that affects your business for years, not weeks — yet most businesses choose based on price alone, and regret it within a year. Here's what actually matters.
A polished portfolio slide is not the same as a real website you can visit, click through and test on your phone. Ask for three to five live sites the developer actually built, not just designed, and check that they still work well, load fast, and haven't been abandoned after launch.
A website isn't finished the day it goes live — it needs updates, security patches and occasional fixes. Ask directly: who hosts it, who owns the code, what does a fix cost after launch, and what happens if you want to switch developers later. A developer who can't answer this clearly is a red flag.
The cheapest quote is rarely the cheapest outcome. A developer skilled at simple brochure sites may struggle with an e-commerce store or booking system, and a highly technical developer may over-engineer a simple project and take longer than necessary. Ask what similar projects they've completed, not just what they're capable of in theory.
Before signing anything, notice how quickly and clearly they respond to your questions during the sales conversation — that's usually a preview of what working together during the project will feel like. A developer who's hard to reach before you've paid anything will likely be harder to reach afterward.
Domain and hosting setup, mobile responsiveness, basic SEO setup, a content management system you can update yourself, and a support window after launch — these should be explicit in the quote, not assumed. Vague quotes lead to expensive 'that wasn't included' conversations later.
Every project starts with the same question: what does this website need to do for your business, not just look like? Whether that means a fast custom web application or a well-built WordPress site — see our take on choosing between the two — the goal is a site that still works well for you in year three, not just at launch.
JG Computing Team
Digital Expert
Digital transformation expert sharing insights on growth, technology, and marketing strategy.
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