SEO in 2024: What Has Changed and What Still Works

Stay ahead with the latest SEO trends, algorithm updates, and strategies that drive organic traffic.

Modern SEO prioritizes helpful content, topic authority, and great user experience. Technical foundations remain critical: crawlability, indexability, and site performance.

Focus on search intent. Map keywords to the right content types and optimize for featured snippets and rich results using structured data.

Build authority through quality backlinks and thought leadership. Measure by rankings, qualified traffic, and conversion—not vanity metrics.